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Researched 2026-07-12SEO · AEO · GEO
Aura++ vs Fazier
Daily SaaS and AI product launches with community voting
Fazier (fazier.com) is a Product Hunt–style launch directory built by Falak Sher (@FalakDigital) for SaaS, AI tools, and indie products. It combines scheduled launch days, community voting, and a dofollow backlink from a high-authority domain (DR ~82). Aura++ is a complementary launch platform focused on explicit premium dofollow links, AI launch stories, Launch Kit graphics, and post-launch Pinterest distribution.
In-depth comparison
Fazier's own advertise page states 6,000+ products launched, 650k+ visits from founders, 2,500+ newsletter subscribers, and a domain rating of 82+. That DR figure aligns with third-party directory audits (LaunchDirectories.com and Submitator both cite DR 81–82 with dofollow outbound links). For SEO-focused founders, Fazier is one of the stronger mid-tier launch directories — higher authority than most indie launchers, though still below Product Hunt's DR ~91.
Submissions are manually moderated — listings do not go live instantly. According to multiple 2026 submission guides (cross-checked against Fazier's own submission flows at /launch and /launch-new), the free path requires embedding a Fazier verification badge on your website and waiting roughly 15 days for a launch slot. Paid options skip the wait: a 'Lite' boost around $19.99 and a Premium launch at $39 (verify current pricing on fazier.com before purchasing — Fazier can change tiers). The paid route also buys extra homepage visibility beyond the standard queue.
Launch day works like a lighter Product Hunt: your product appears in the daily feed, accumulates votes (visible as numbers next to each listing — e.g. 67, 48, 36 on recent launches), and can surface in weekly/monthly 'top products' roundups. Products can be tagged Free, Freemium, or Paid, and some listings carry a 'Premium' badge indicating a paid boost tier. Maker profile pages (/p/username) showcase a founder's launches and premium products.
Fazier's audience skews toward founders, marketers, and SaaS builders — especially AI tools, dev utilities, and indie SaaS. Traffic is meaningful but not Product Hunt scale; launch-day visibility is your best window, and attention typically fades unless you promote the listing yourself. Sponsored slots appear at the top of the homepage and on individual launch pages.
Honest limitations: the free tier's badge requirement is a friction point for founders who do not want third-party widgets on their marketing site. The ~15-day queue delays launches for bootstrapped teams on a tight timeline. Fazier does not bundle AI launch articles, social graphics, or automated Pinterest posting — you bring your own creative and distribution plan.
Aura++ ($17 Premium / $34 Premium Plus) targets founders who want SEO outcomes beyond a single directory listing: dofollow backlinks from DR 71, optional AI-written launch stories indexed on Aura++, Launch Kit PNG templates, embeddable badges, and automated Pinterest distribution after launch.
What is Fazier?
Fazier is a daily product discovery site where founders submit startups, pick a launch date, and compete for votes on a leaderboard. The homepage groups launches into Today, Yesterday, Last Week Top Products, and Last Month Top Products. Listings include rich product pages (features, use cases, makers, topics) and a permanent URL under fazier.com/launches/. The platform also sells sponsored placements, a newsletter, and a bundled 100+ directories submission service.
Best for
SaaS, AI tools, and indie products that want a high-DR dofollow backlink plus a structured launch-day voting event without Product Hunt intensity
Pricing
Free (badge on your site + ~15-day wait). Paid: Lite boost ~$19.99, Premium launch $39 — skip wait and gain visibility. Sponsored homepage ads and directory bundles sold separately. Verify current prices on fazier.com.
Launch cadence
Scheduled launch day with daily voting; homepage sections for Today, Yesterday, Last Week, and Last Month top products
Backlinks & SEO
Dofollow outbound link on approved listings; fazier.com DR ~82 (per Fazier advertise page and independent directory audits)
Why founders pick Aura++
Launch + SEO + distribution
- Explicit dofollow backlinks on Premium tiers from DR 71
- AI launch stories indexed on Aura++ for long-tail SEO
- Launch Kit PNG templates included with Premium
- Automated Pinterest posting for launched products
- Embeddable launch badge + founder profile pages
- Daily launch queue with scheduled slots
Feature comparison
Side-by-side facts for founders evaluating Fazier and Aura++.
| Feature | | |
|---|---|---|
| Submission cost | Free tier + Premium $17 + Premium Plus $34 | Free (badge + ~15-day wait) or Lite ~$19.99 / Premium $39 |
| Domain authority | DR 71 | DR ~82 (per Fazier advertise page and directory audits) |
| Backlink to your site | Dofollow on Premium / Premium Plus (explicit) | Dofollow on approved listings (widely reported; verify your live listing) |
| Free tier requirements | Standard submission + premium upgrades | Embed Fazier badge on your site + ~15-day queue |
| Launch format | Scheduled daily launch queue + ongoing project page | Scheduled launch day + community voting leaderboard |
| AI launch article | Optional AI-written launch story on Aura++ | Product description, features, and use cases only |
| Launch graphics | Launch Kit PNG templates (Premium) | You provide screenshots and media in submission form |
| Post-launch distribution | Pinterest + social follow-up pipeline | Newsletter features possible; no automated social pipeline |
| Moderation | Reviewed submissions in daily queue | Manual moderation; badge or payment required |
| Best audience fit | Founders optimizing SEO, content, and multi-channel launch | SaaS, AI, and indie founders seeking launch + backlink |
Fazier strengths
- • High domain authority for a launch directory (DR ~82 per Fazier's advertise page and third-party audits)
- • Dofollow backlink to your website on approved listings
- • Product Hunt–style scheduled launch + community voting with visible vote counts
- • Rich product pages: features, use cases, topics, maker profiles
- • Manual moderation keeps spam lower than fully open directories
- • Affordable paid fast-track: Lite ~$19.99, Premium $39 (verify on site)
- • Less crowded than Product Hunt — indie products have a fairer shot at visibility
- • Additional products: newsletter, PH launch checklist, 100+ directory submission service
Fazier limitations
- • Free tier requires embedding a Fazier badge on your site
- • Free tier has ~15-day wait before your launch slot
- • Traffic is modest compared to Product Hunt — launch-day spike, then decay
- • No bundled AI launch articles or Launch Kit graphics
- • No automated post-launch social/Pinterest pipeline
- • Paid Lite/Premium pricing can change — verify before buying
- • Audience is founder/marketer heavy, not always your end-customer ICP
When to use which platform
Use Fazier
- You want a DR ~82 dofollow link from a respected launch directory
- You are comfortable embedding a badge (free) or paying ~$20–$39 to skip the wait
- You like Product Hunt–style voting and scheduled launch days
- Your product is SaaS, AI, or indie tooling that fits Fazier's audience
- You want less competition than Product Hunt's daily leaderboard
Use Aura++
- Premium dofollow SEO and indexed launch content are primary KPIs
- AI launch articles and Launch Kit graphics should ship with your launch
- Post-launch Pinterest and content distribution matter to your GTM plan
- You want indexed long-tail launch content beyond a single directory page
- You prefer a structured daily launch queue
Use both together
A practical stack: Fazier for a high-DR dofollow listing and launch-day voting among SaaS founders; Aura++ for AI launch stories, Launch Kit assets, premium dofollow from auraplusplus.com, and Pinterest distribution. Schedule on different weeks so you can promote each launch separately.
Frequently asked questions
Sources & further reading
Facts on this page were cross-checked against the sources below (last reviewed 2026-07-12).
- Fazier — Homepage (daily launches, voting)
- Fazier — Advertise page (650k+ visits, DR 82+, 6,000+ products)
- Fazier — Sample launch page (Castfox listing)
- LaunchDirectories.com — Fazier submission guide (DR 82, badge, moderation)
- Submitator — Fazier submission guide (badge, 15-day wait, Lite/Premium pricing)
- AllDirectories.org — Fazier profile (launch scheduling, voting)
More launch platform comparisons
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