Privacy Policy

Last updated: November 17, 2025

1. Introduction

Welcome to Aura++'s Privacy Policy. We are committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your personal information.

This Privacy Policy explains our practices regarding data collection and usage when you use our platform for project launches, community engagement, and related services. By using Aura++, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Information You Provide Directly:

  • Account Information: Name, email address, password (encrypted), and optional profile photo
  • Project Information: Project name, description, URLs, logos, images, tech stack, pricing model, and other project details you submit
  • Communication Data: Messages, comments, support inquiries, and feedback you send to us or post on the platform
  • Payment Information: Billing details processed through our payment providers (we do not store credit card numbers)
  • Profile Data: Bio, location, social media links, and other optional information you add to your profile

2.2 Information Collected Automatically:

  • Usage Data: Pages visited, features used, time spent, click patterns, and interaction history
  • Device Information: Device type, operating system, browser type and version, screen resolution, and device identifiers
  • Location Data: IP address, country, region, and city (approximate location only)
  • Referral Information: Referring website, search terms, and traffic sources
  • Cookies and Tracking: Session data, preferences, and analytics information via cookies and similar technologies

2.3 Information from Third Parties:

  • Social authentication data (if you sign in with Google, GitHub, or other providers)
  • Payment processing information from our payment partners
  • Analytics data from third-party analytics services

3. How We Use Your Information

We use the collected information for the following purposes:

3.1 Platform Operations:

  • Create and manage your user account
  • Display and promote your submitted projects
  • Process project launches and scheduling
  • Generate and publish AI-powered launch blog posts
  • Post about projects on social media (Twitter, LinkedIn)
  • Provide badges and backlinks for your projects
  • Calculate rankings, votes, and community engagement metrics
  • Send automated emails (launch confirmations, reminders, social media notifications)

3.2 Service Improvement:

  • Analyze platform usage to improve features and user experience
  • Develop new features and services
  • Conduct research and analytics
  • Monitor and prevent fraud, abuse, and security issues

3.3 Communication:

  • Send transactional emails (launch confirmations, payment receipts)
  • Provide customer support and respond to inquiries
  • Send important platform updates and security alerts
  • Send marketing communications (with your consent, opt-out available)

3.4 Legal and Compliance:

  • Comply with legal obligations and regulatory requirements
  • Enforce our Terms of Service and policies
  • Protect our rights, privacy, safety, or property

4. Information Sharing and Disclosure

We do not sell your personal data. We may share your information only in the following circumstances:

4.1 Service Providers and Business Partners:

  • Payment Processors: Stripe and Polar for processing payments securely
  • Email Service: Resend for sending transactional and marketing emails
  • Analytics: Umami Analytics (privacy-focused, GDPR-compliant) for understanding platform usage
  • Cloud Hosting: Vercel for hosting our platform infrastructure
  • Database: Neon (PostgreSQL) for data storage
  • Authentication: Better Auth for secure user authentication
  • Social Media APIs: Make.com for posting content to Twitter and LinkedIn

4.2 Public Information:

  • Project information you submit is publicly visible on our platform
  • Your name and profile photo may be displayed with your projects
  • Comments and upvotes you make are public
  • Founder profiles (if you create one) are publicly accessible

4.3 Legal Requirements:

  • To comply with legal obligations, court orders, or government requests
  • To protect our rights, property, or safety
  • To prevent fraud, abuse, or security issues
  • To enforce our Terms of Service

4.4 Business Transfers:

If Aura++ is involved in a merger, acquisition, or asset sale, your personal information may be transferred. We will notify you before your information becomes subject to a different privacy policy.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyze usage patterns, and improve our services.

5.1 Types of Cookies We Use:

  • Essential Cookies: Required for authentication, security, and basic platform functionality
  • Analytics Cookies: Help us understand how users interact with our platform (via Umami Analytics)
  • Preference Cookies: Remember your settings and preferences (theme, language)

5.2 Cookie Control:

You can control cookies through your browser settings. Note that disabling essential cookies may affect platform functionality. We use privacy-focused analytics (Umami) that respects Do Not Track settings.

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal data:

6.1 General Rights:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your account and personal data
  • Data Portability: Receive your data in a machine-readable format
  • Object to Processing: Object to certain types of data processing
  • Withdraw Consent: Withdraw consent for data processing where applicable

6.2 GDPR Rights (EU/EEA Users):

If you are in the European Union or European Economic Area, you have additional rights under GDPR, including the right to lodge a complaint with your local data protection authority.

6.3 CCPA Rights (California Users):

California residents have specific rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected and the right to opt-out of the sale of personal information (note: we do not sell personal information).

6.4 How to Exercise Your Rights:

To exercise any of these rights, please contact us at hi@auraplusplus.com. We will respond to your request within 30 days.

7. Data Security

We implement industry-standard security measures to protect your personal information:

  • Encryption of data in transit using HTTPS/SSL
  • Secure password hashing using industry-standard algorithms
  • Regular security audits and vulnerability assessments
  • Access controls and authentication requirements
  • Secure database hosting with automated backups
  • Regular software updates and security patches

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

  • Account Data: Retained while your account is active and for a reasonable period after deletion for backup and legal purposes
  • Project Data: Publicly submitted projects remain visible even after account deletion, but can be removed upon request
  • Transaction Records: Retained for 7 years to comply with tax and accounting regulations
  • Analytics Data: Aggregated and anonymized data may be retained indefinitely

When you delete your account, we will delete or anonymize your personal data within 30 days, except where retention is required by law.

9. International Data Transfers

Aura++ operates globally, and your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.

Our infrastructure providers (Vercel, Neon) use data centers in various regions and comply with international data protection standards.

10. Third-Party Services

Our platform integrates with third-party services. Each has its own privacy policy:

We are not responsible for the privacy practices of these third-party services. We encourage you to review their policies.

11. Email Communications

Transactional Emails: We send essential emails related to your account and projects (launch confirmations, payment receipts, security alerts). You cannot opt-out of these emails as they are necessary for service delivery.

Marketing Emails: We may send promotional emails about new features, tips, and updates. You can unsubscribe from marketing emails at any time using the unsubscribe link in the email or by contacting us.

Automated Emails: We send automated reminder emails for launches, relaunches (30 days after launch), and social media posts. These help you stay engaged and maximize your project's success.

12. Children's Privacy

Aura++ is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

13. Do Not Track Signals

We respect Do Not Track (DNT) signals. Our analytics provider (Umami) is privacy-focused and does not track users across websites. When you have DNT enabled, we honor that preference.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

  • Posting the updated policy on this page with a new "Last Updated" date
  • Sending an email notification for significant changes
  • Displaying a notice on the platform

We encourage you to review this Privacy Policy periodically. Your continued use ofAura++ after changes are posted constitutes acceptance of the updated policy.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: hi@auraplusplus.com

We aim to respond to all privacy-related inquiries within 30 days. For urgent security concerns, we will respond as quickly as possible.

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