A podcast for new builders. Building is the easy part. Getting strangers to care, sign up, and pay is where most products stall. If you've shipped something, or you're about to, and you keep wondering where your first customers will come from, this show is for you.

Each episode is an honest convo with a founder about the hardest part of starting out: finding those first customers. Not the polished launch story that goes viral, but the messy version of what really happened. Where the first users came from. Which channels worked and which ones were a waste of time. How they priced, what they got wrong, and what they'd do differently if they started over today.

From there, we dig into how they grew. The moves that kept new customers coming in, the things they stopped doing, the mistakes that cost them months, and the lessons that only show up once real people are paying.

Every guest started where you might be now: a product, a lot of hope, and no customers yet. Hearing exactly how they got from zero to a growing business makes your own next move a lot clearer, and a lot less lonely.

No hype, no overnight success myths, no recycled growth hacks. Just practical lessons you can apply to your own product right away, whether you're building a SaaS, an app, a newsletter, or your first side project.

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