Formo

Formo makes analytics and attribution simple for DeFi apps so you can focus on growth. Measure what matters with the data platform designed for crypto. Get the best of web, product, and onchain analytics in one place.

Formo captures fragmented offchain and onchain data to give you a unified view of the user journey. It helps you monitor and analyze the full user journey, from web visits to onchain transactions so you can make smarter decisions that move the needle.
Key Features​

Product Analytics
Unified web and product analytics designed for crypto product and marketing teams:

• 📊 Measure KPIs. Track visitor counts, DAU, WAU, MAU, transactions, retention, and churn. Measure engagement and growth over time.

• 🎯 Onchain attribution. Identify the top channels and growth initiatives that drive onchain activity. Understand where users come from.

• 🏃‍➡️ Optimize your funnel. Track key touchpoints across the full user journey from offchain to onchain: pageviews, wallet connects, and transactions.

• 📈 Charts and dashboards. Visualize your data on custom charts and reports with SQL or AI.

Wallet Intelligence
Identify and activate your high-value users with unified user profiles:

• 🕵️‍♂️ Wallet profiles. Turn anonymous wallets into high-value users with onchain and offchain data. Track usage of specific, high-value wallets on your crypto app.

• 👥 Audience insights. Get comprehensive insights into your audience including top apps, tokens, chains, net worth, revenue, and retention.

• 🤩 User segmentation. Use precise targeting based on wallet holdings, DeFi positions, socials, communities, and cross-platform activity.

Token Gated Forms
Launch waitlists, forms, and surveys for your community:

• 🔐 Token gating. Capture wallet data, token balances, attestations, and other onchain signals.

• ✅ Verify socials. Verify Twitter accounts, Discord usernames, Farcaster, and more.

• 🎨 Template library. Choose from a variety of form templates or build your own.

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