---
url: "https://auraplusplus.com/projects/formo"
markdown: "https://auraplusplus.com/projects/formo.md"
website: "https://formo.so"
tier: "premium"
status: "ongoing"
upvotes: 0
launched: "2026-07-24"
categories: "Marketing Tools, Business Analytics, Blockchain & Crypto"
platforms: "web"
tags: "typescript, clickhouse, sql"
pricing: "freemium"
pricing_label: "Freemium — free tier with paid upgrades"
maker: "Yos Riady"
created: "2026-06-22"
---

# Formo

> Formo makes analytics and attribution simple for DeFi apps so you can focus on growth.

## About Formo

Formo makes analytics and attribution simple for DeFi apps so you can focus on growth. Measure what matters with the data platform designed for crypto. Get the best of web, product, and onchain analytics in one place.

Formo captures fragmented offchain and onchain data to give you a unified view of the user journey. It helps you monitor and analyze the full user journey, from web visits to onchain transactions so you can make smarter decisions that move the needle.

**Key Features**[​](https://docs.formo.so/intro#product-analytics)

[Product Analytics](https://docs.formo.so/features/product-analytics/overview)
Unified web and product analytics designed for crypto product and marketing teams:

- 📊 Measure KPIs. Track visitor counts, DAU, WAU, MAU, transactions, retention, and churn. Measure engagement and growth over time.
- 🎯 Onchain attribution. Identify the top channels and growth initiatives that drive onchain activity. Understand where users come from.
- 🏃‍➡️ Optimize your funnel. Track key touchpoints across the full user journey from offchain to onchain: pageviews, wallet connects, and transactions.
- 📈 Charts and dashboards. Visualize your data on custom charts and reports with SQL or AI.

[Wallet Intelligence](https://docs.formo.so/features/wallet-intelligence/overview)
Identify and activate your high-value users with unified user profiles:

- 🕵️‍♂️ Wallet profiles. Turn anonymous wallets into high-value users with onchain and offchain data. Track usage of specific, high-value wallets on your crypto app.
- 👥 Audience insights. Get comprehensive insights into your audience including top apps, tokens, chains, net worth, revenue, and retention.
- 🤩 User segmentation. Use precise targeting based on wallet holdings, DeFi positions, socials, communities, and cross-platform activity.

[Token Gated Forms](https://docs.formo.so/features/token-gated-forms/form-builder)
Launch waitlists, forms, and surveys for your community:

- 🔐 Token gating. Capture wallet data, token balances, attestations, and other onchain signals.
- ✅ Verify socials. Verify Twitter accounts, Discord usernames, Farcaster, and more.
- 🎨 Template library. Choose from a variety of form templates or build your own.

## [​](https://docs.formo.so/intro#privacy-friendly)

## Overview

### Who is it for?

DeFi apps so you can focus on growth and others exploring marketing tools.

### What is it?

Formo makes analytics and attribution simple for DeFi apps so you can focus on growth

### How is it priced?

Formo is freemium — free tier with paid upgrades. Visit the official website for plan details, limits, and billing options.

### How does it compare?

Formo focuses on formo makes analytics and attribution simple for defi apps so you can focus on growth. Other marketing tools tools may emphasize different workflows, integrations, or pricing models. Compare freemium — free tier with paid upgrades, supported platforms (web), and whether the product fits your specific use case before choosing.

## Platforms

- web

## Tech stack

- typescript
- clickhouse
- sql

## Categories

- Marketing Tools
- Business Analytics
- Blockchain & Crypto

## Frequently asked questions

**Q: What is Formo?**

Formo makes analytics and attribution simple for DeFi apps so you can focus on growth

**Q: Who is Formo for?**

DeFi apps so you can focus on growth and others exploring marketing tools.

**Q: How is Formo priced?**

Formo is freemium — free tier with paid upgrades. Visit the official website for plan details, limits, and billing options.

**Q: How does Formo compare to alternatives?**

Formo focuses on formo makes analytics and attribution simple for defi apps so you can focus on growth. Other marketing tools tools may emphasize different workflows, integrations, or pricing models. Compare freemium — free tier with paid upgrades, supported platforms (web), and whether the product fits your specific use case before choosing.

## Screenshots

- Screenshot 1: https://utfs.io/f/xSkWTCqmKWx9RjIm8dntTzUGZQ3ClwP6S5EAm9MxFpkuYaN7
- Screenshot 2: https://utfs.io/f/xSkWTCqmKWx9L3bJxA5OdJwXvPk48AGU3H1bn2SagyrxeKci

## Links

- Listing: https://auraplusplus.com/projects/formo
- AI-friendly Markdown: https://auraplusplus.com/projects/formo.md
- Website: https://formo.so
- Twitter / X: https://x.com/getformo

## Explore

- [More in Marketing Tools](https://auraplusplus.com/categories?category=Marketing%20Tools)
- [All launches](https://auraplusplus.com/launches)
- [Trending on Aura++](https://auraplusplus.com/trending)


_HTML version: https://auraplusplus.com/projects/formo_