What is Forge - Review & Lead Response Platform?

Forge is a SaaS platform designed for home service contractors to improve their online reputation and lead management. It automates review requests via SMS, responds to new leads with AI-generated messages, and tracks local search rankings. The product helps service providers increase Google reviews, respond quickly to inquiries, and monitor their geographic rankings, supporting their growth and customer engagement.

Who is it for?

It is intended for independent home service contractors such as HVAC, plumbing, electrical, and roofing companies. The platform suits teams and business owners looking to automate review collection, respond to leads efficiently, and track their local search performance without extensive technical setup.

How is it priced?

Forge offers a paid subscription model with plans starting at $49/month. Details about specific plans and features are available on the website, with options for higher tiers that include additional tools and support.

How does it compare to alternatives?

This product sits in the SaaS category, focusing on reputation management, lead response, and local ranking tracking for home service businesses. Buyers should compare pricing, available features like AI responses and review automation, platform integrations, and whether it supports their workflow and team size.

Key features

Automated SMS review requests to increase Google reviews
AI-powered lead response for quick customer engagement
Google Maps rank tracker to monitor local search positions
AI chat widget for capturing leads and answering questions
Mass SMS campaigns with AI content generation
Lead monitoring for potential customer posts in service areas

Use cases

A contractor sends automated review requests after completing a job, encouraging customers to leave feedback on Google. A team responds instantly to new online inquiries with AI-generated messages, saving time. A business tracks its local Google Maps ranking to optimize marketing efforts across multiple service areas.