Kano Surveys is a purpose-built platform for running Kano model surveys, analysing customer feedback, and prioritising product features based on their likely impact on customer satisfaction.

Instead of manually building a survey, exporting responses, and working through spreadsheet formulas, Kano Surveys brings the whole process into one place. You can create a structured Kano survey, collect responses from your target audience, and quickly see how each feature is classified: Must-have, Performance, Delighter, Indifferent, or Reverse.

That makes it easier to understand which ideas customers expect as a baseline, which improvements will steadily increase satisfaction, which features could create genuine delight, and which ideas may not be worth the effort. It also helps product teams avoid over-investing in features that customers barely notice, or worse, actively dislike.

Kano Surveys is useful for product managers, UX researchers, founders, and teams making roadmap decisions. It helps turn raw customer opinions into practical product insight, so teams can compare feature ideas, make better trade-offs, and focus development effort where it is most likely to matter.

Pro features include: branding customisation, post-completion redirects, advanced Kano analysis methods, and custom fields so you can segment your results.

With built-in analysis, prioritisation, and reporting, Kano Surveys gives teams a clearer, faster way to decide what to build next.