THRIVE is the iOS habit app for men who want to level up their testosterone naturally. The science on what actually moves testosterone is solid, but it's scattered across podcasts, articles, and medical journals. THRIVE pulls 40+ peer-reviewed habits drawn from sleep, cold, training, sunlight, and nutrition science into one daily system. Each habit comes with the protocol, the science behind it, peer-reviewed sources, and lifestyle integration tips.

Why it matters: young US men have lost 25% of their testosterone in just 16 years (Lokeshwar et al., European Urology Focus 2020). The drivers are worse sleep, sedentary lifestyles, ultra-processed diets, chronic stress, and rising endocrine disruptors. THRIVE is built to reverse that.

What's inside:

🧬 40+ peer-reviewed habits. Examples include morning sunlight exposure, heavy compound lifts twice weekly, cold showers, sauna sessions, ashwagandha supplementation, magnesium before bed, daily steps, and protein at 1g per pound of bodyweight. Each one is a lever on hormonal output, recovery, or metabolism.

📚 Every habit has its own page covering the science, the protocol, how to practice it, peer-reviewed sources, and impact on testosterone. No bro-science. No vague advice. Just the research and the work.

📅 A color-coded heatmap calendar that visualizes your consistency over weeks and months. You see the work pile up day by day.

📈 A trends view that lets you drill into your patterns by category across week, month, and 6-month windows. Spot what is building and what is slipping before it becomes a habit you have lost.

⚔️ 18 Roman military ranks, from Legionarius up to Dux, climbed across a 24-month arc. The early ranks come quickly to build momentum. The final ranks take real consistency to earn.

Who it's for:

THRIVE is built for men who refuse to settle. Men who lift, read the research, listen to Huberman, and want a system that holds them accountable. The guy who is done reading articles and wants the daily.

How to use it:

Open the app each morning, see your habits for the day, complete them as you live. Swipe to mark done, hold the streak across the week, watch your rank climb as the months stack. There is no rigid schedule to follow and no plan to negotiate. Pick the protocols that fit your life, run them daily, let the data show you what is working.

Use code AURA50 for 50% off the annual plan ($35.99 → $17.99). Redeem in-app via the paywall's "Redeem Code" button.